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Dina Elrayyes

Trustee

Her Story

As an award winning creative and an alumni of the prestigious Central Saint Martins College of Art and Design, Dina began her career as a graphic designer honing her craft at MTV and Nickelodeon.

 

In 2008, she joined Cannes Lions and over time was promoted to lead its creative and digital teams. In 2016, shortly after its launch on the stock market, Dina joined the FTSE250 company Ascential plc, an international business-to-business media company, to build up its production arm across London and New York. There, she commissioned and produced digital content for clients such as Google, P&G and Samsung. Now, Ascential Productions leads the way in corporate broadcasting and production, and has become the model that other corporations base their operations on.

 

Dina is deeply passionate about her Palestinian roots and elevating voices from the Middle East, particularly with regard to women’s issues, and she plans to contribute to the work of advancing women's rights and empowerment.